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I.D.: 43976169

Pachet cărţi Centrul de Studii Americane

Data publicarii
12.09.19 Exista 18.690 licitatii active asemanatoare. Inregistrati-va pentru a avea acces la acestea.
Coduri CPV
22110000-4
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180,95 RON - 180,95 RON
 
 
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Titlu: Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing ISBN 9781137021007 Descriere: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. This timely work explores how working women had - and continue to have - major influence in busines...
Titlu: Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing ISBN 9781137021007 Descriere: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. This timely work explores how working women had - and continue to have - major influence in business around the world. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
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