1) Platforma de comunicare-Dezvoltare platforma de comunicare: mesaj de comunicare si strategie de comunicare, concept creativ integrat. Include: - Head of Strategy: debrief client, research piata, research competitie, dezvoltare platforma de comunicare si strategie campanie, briefing echipa creativa, coordonare si supervizare livrabile creative - Group Creative Director, Senior Copywriter, Senior Art Director: dezvoltare c...
1) Platforma de comunicare-Dezvoltare platforma de comunicare: mesaj de comunicare si strategie de comunicare, concept creativ integrat. Include: - Head of Strategy: debrief client, research piata, research competitie, dezvoltare platforma de comunicare si strategie campanie, briefing echipa creativa, coordonare si supervizare livrabile creative - Group Creative Director, Senior Copywriter, Senior Art Director: dezvoltare concepte creative integrate (minim 3 propuneri), dezvoltare rationale, dezvoltare proof of concept. COST 4.000EUR 2) Executii creative, supervizare integrata productie -Dezvoltare creativa a conceptului pentru spot TV, vizual, bannere, activari online si offline, , supervizare integrata productie si post-productie (pre-PPM, PPM, photoshoot, retouching) -Dezvoltare production brief - suport productie. Include: - Group Creative Director, Senior Copywriter: dezvoltare concept (minim 2 propuneri), dezvoltare mesaje , dezvoltare scripturi, dezvoltare production brief, supervizare integrata productie - Senior Art Director: dezvoltare moodboards, dezvoltare grafica, dezvoltare production brief, supervizare integrata productie COST 3.000EUR 3) KV-Dezvoltare creativa concept KV, dezvoltare production brief photosession, supervizare integrata productie si post-productie (pre-PPM, PPM, photoshoot, retouching). Include: - Senior Art Director: dezvoltare concept vizual KV, dezvoltare production brief, supervizare integrata productie (pre-PPM, PPM, photoshoot, retouching)
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